诺里斯投资5000万英镑的餐饮公司，商业布局再下一城
现役F1世界冠军诺里斯投资了英国餐饮平台Seat Unique，参与了一轮2000万英镑的融资。
现役F1世界冠军诺里斯投资了5000万英镑的餐饮公司，商业布局再下一城。
据天空体育报道，诺里斯加入了英国餐饮平台Seat Unique的2000万英镑融资轮。
赛车文化超越赛道。车手生活方式、时尚、旅行、设计和那些让赛车不仅仅是一项运动的故事。
诺里斯的投资组合刚刚变得更加有趣。现役F1世界冠军诺里斯在英国票务和VIP体验提供商Seat Unique中占有一席之地。
根据天空体育新闻，这位麦凯轮车手今年参与了一轮价值2000万英镑的融资。他个人投资的金额和他获得的股份目前尚不清楚。
Seat Unique运营一个高端活动（通常是体育赛事）的授权高端座椅市场。其合作伙伴包括独家分销2028年欧洲杯和预定约书亚-富里重量级拳击比赛的门票。对于一个身处几乎形成自己行业的锦标赛中的车手来说，诺里斯对这种业务感兴趣并不令人意外。
这笔投资来自由职业运动员运营的风险投资工具——球员基金。它之前将哈里·凯恩和本·斯托克斯作为股东引入。Nickleby Capital是Seat Unique的现有股东，它领导了这2000万英镑的融资轮，并吸引了诺里斯的投资。
斯图尔特·布罗德也是现有股东之一，还有Maya Jama、喜剧演员杰克·怀特霍尔和电影演员丹尼尔·卡卢雅。
CEO Robin Sherry 表示：“粉丝体验现场赛事的方式已经发生了根本性的变化。人们希望获得官方通道、难忘的时刻以及对他们购买方式的完全信心——这正是我们构建 Seat Unique 的目的所在。”关于诺里斯，Sherry 补充说：“兰多比任何人都更理解这一点，这就是为什么他作为投资者加入我们，对我们业务的发展方向是一种强有力的背书。”
The品牌正寻求达到5亿英镑的估值，希望在三年周期的结束时实现每年3.5亿英镑的收入。它计划通过收购和合作来实现这一目标，包括最近收购的P1旅行和Circuit Hospitality。
公司保留了温布利体育场、曼彻斯特的Co-op Live场馆以及Arena Racing组合中的16个赛车设施的票务权。此外，它已与Trip.com Group建立了全球合作伙伴关系，标志着其首次在亚太地区的重大扩张。据报道，正在考虑进一步的收购和合作以加快进程。
英文原文
Lando Norris makes big business move with investment in £500m hospitality company
The reigning Formula 1 champion has joined a £20million funding round for British hospitality platform Seat Unique
Motorsport culture beyond the track. Driver lifestyle, fashion, travel, design and the stories that make racing more than a sport.
Lando Norris's investment portfolio has just got a little more interesting. The reigning Formula 1 champion has taken a stake in Seat Unique, a UK-based ticketing and VIP experience provider.
According to Sky News, the McLaren driver joined in a £20million financing round that was completed this year. The amount he personally invested and the equity he received are currently unknown.
Seat Unique runs a marketplace for licensed premium seating for high-end events, usually sporting. Among its partnerships are exclusive rights to distribute tickets for UEFA Euro 2028 and the scheduled Joshua-Fury heavyweight boxing match. For a driver caught in a championship whose hospitality is almost an industry of its own, it comes as no surprise Norris is interested in such a business.
The investment came from The Players' Fund, which is a venture capital vehicle operated by professional athletes. It previously brought Harry Kane and Ben Stokes on as stakeholders. Nickleby Capital, an existing shareholder in Seat Unique, led the £20million funding round that also attracted investment from Norris.
Stuart Broad is also an existing shareholder, alongside Maya Jama, stand-up performer Jack Whitehall and film actor Daniel Kaluuya.
CEO Robin Sherry said: "The way fans experience live events has fundamentally changed. People want official access, unforgettable moments and complete confidence in how they buy them - that's exactly what we've built Seat Unique to deliver." On Norris specifically, Sherry adds: "Lando understands that better than anyone, which is why having him join us as an investor is such a powerful endorsement of where this business is heading."
The brand is targeting a £500million valuation as it looks to generate £350million in revenue per year by the end of the three-year cycle. It's looking to do this via acquisitions and partnerships, including the recent acquisitions of P1 travel and Circuit Hospitality.
The company maintains ticketing rights for Wembley Stadium, Manchester's Co-op Live venue and 16 racing facilities within the Arena Racing portfolio. Additionally, it has established a worldwide partnership with Trip.com Group, marking its initial significant expansion into Asia-Pacific territories. Further acquisitions and partnerships are reportedly under consideration to speed things along.
Motorsport.com ·
内容来自公开信源，聚合内容版权归原作者与来源所有。