霍纳建议让车迷虚拟坐进车队指挥台
前红牛车队首席执行官兼领队克里斯蒂安·霍纳建议，F1应允许车迷以虚拟方式坐进自己支持车队的指挥台（pitwall），听到策略决定是如何做出的。
克里斯蒂安·霍纳建议对F1车迷的观赛方式做出重大改变
克里斯蒂安·霍纳建议让F1车迷以虚拟方式进入车队指挥台（pitwall），从而更深入地了解比赛策略与决策过程
赛道之外的赛车文化。车手生活方式、时尚、旅行、设计，以及那些让赛车超越运动本身的故事。
前红牛车队首席执行官兼领队克里斯蒂安·霍纳主张，F1应允许车迷以虚拟方式坐进自己支持车队的指挥台（pitwall），听到策略决定是如何做出的。
霍纳在2025年7月离开红牛后，在过去15个月里以车迷身份观看大奖赛，这是他职业生涯中的第一次。
周三在纽约举行的汽车运动商业交流会上发言时，这位英国人表示，维修区指挥台所知与电视观众所见之间的差距令他感到惊讶。
汽车运动商业交流会在纽约市迎来第二届，汇聚了来自赛车运动、商业和品牌领域的高层领袖，地点设在曼哈顿汽车展厅，共同探讨赛车运动在美国的发展。
克里斯蒂安·霍纳自离开甲骨文红牛车队以来首次在美国出席该活动。
其他小组成员还包括七届纳斯卡杯系列赛冠军吉米·约翰逊、前一级方程式董事长兼首席执行官蔡斯·凯里、通用汽车的马克·罗伊斯、潘世奇的乔纳森·吉布森以及纳斯卡的蒂姆·克拉克。
“但对我来说，这也是一种不同的视角。作为一名车迷、一名观众，突然听着我25年都没听过的解说员解说比赛，突然感觉……从维修区墙上那个充满各种信息、知识、策略和对手分析等的茧房里，突然之间你只有屏幕，解说员在解释发生了什么，还有不同的图形，”他说。
“感觉他们本可以揭开更多内幕。车队对此抵制，因为他们不想泄露知识产权和竞争优势。但看看现在观众消费的方式，以及他们对数据和信息的渴望与热切，从我坐在维修区墙上的经历突然变成一名观众，对手分析和策略以及比赛走势的呈现、还有沟通交流，可获取的内容之多令人惊叹。
红牛车队成员在维修区墙上
"显然，这些都在指挥台（pitwall）上进行等等。所以我真的觉得这是一个可以进一步开发的领域，让观众获得更好的体验。"
当被问及如何为车迷实现这一点时，霍纳补充道："也许可以做成互动式的。为什么不虚拟地坐在你最喜欢的车队的指挥台上，了解他们是如何做出决定的、他们正在进行哪些讨论。
"现在，作为一支车队，我会反对这样做，因为你不想把那些信息泄露出去。但归根结底，体育就是娱乐，现在竞争如此激烈，一级方程式已经把自己带到了这个不可思议的位置，当然是通过Netflix系列剧，我们拥有了这一整代新的车迷和不同类型的车迷。
"它必须不断进化。它不能停滞不前，而且它现在处于如此好的位置。它不能原地踏步，我相信它不会，但你必须不断进化。"
英文原文
Christian Horner proposes major change to how fans watch F1
Christian Horner has suggested giving F1 fans virtual access to team pitwalls to offer greater insight into race strategies and decision-making
Motorsport culture beyond the track. Driver lifestyle, fashion, travel, design and the stories that make racing more than a sport.
Former Red Bull Racing CEO and team principal Christian Horner argued that Formula 1 should let fans sit on their favourite team's pitwall virtually and hear how strategy calls are made.
Horner has spent the past 15 months watching grands prix as a fan for the first time in his career, after leaving Red Bull in July 2025.
Speaking at the Autosport Business Exchange in New York on Wednesday, the Briton said the gap between what the pitwall knows and what TV viewers see had surprised him.
Autosport Business Exchange returned to New York City for its second edition, bringing together senior leaders from across motorsport, business and brands at the Manhattan Motorcars showroom to examine racing's growth in America
Christian Horner made his first U.S. appearance at the event since leaving Oracle Red Bull Racing
Other panellists included seven-time NASCAR Cup Series champion Jimmie Johnson, former chairman and CEO of Formula 1 Chase Carey, General Motors' Mark Reuss, Penske's Jonathan Gibson and NASCAR's Tim Clark
"But for me, it was also a different perspective. As a fan, as a spectator, suddenly watching races with commentators that I hadn't heard for 25 years and suddenly feeling... Going from that sort of cocoon on the pitwall with all that information and knowledge and strategies and competitor analysis and so on, suddenly you've just got the screen with the commentators explaining what's going on and different graphics," he said.
"It felt like there's so much more that they could lift the lid on. The teams fight against it because they don't want to give the IP away and a competitive advantage. But just looking at how viewers consume now and their hunger and eagerness for data and information, going from the experience that I had from sitting on the pitwall to suddenly being a viewer, it's amazing just how much more is available in terms of competitor analysis and strategy and how races are shaping up, and the communication.
Red Bull Racing team members on the pit wall
"Obviously, that's going on on the pitwall and so on. So I really feel that that's an area that could be further exploited to get the viewer an even better experience."
When asked how that could be done for fans, Horner added: "Maybe make it interactive. Why not sit on the pitwall, virtually, of your favourite team, understand how they're getting to the decisions that they are, the discussions that they're having.
"Now, as a team, I would have argued against that because you don't want to be giving that information away. But, at the end of the day, sport is entertainment and there's so much competition now that Formula 1 has got itself into this incredible place where, certainly through the Netflix series, we've got this whole new generation and variants of fans.
"It's got to keep evolving. It can't stagnate and it's in such a great spot. It can't stand still, which I'm sure it's not going to, but you've got to keep evolving."
Motorsport.com ·
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