Adobe与阿尔派达成F1合作，聚焦AI产品
Adobe首次进入F1商业合作领域，与阿尔派签约成为其“官方AI车迷体验合作伙伴”，主要活动将于2027赛季初启动。
Adobe首次进入F1商业合作领域，与阿尔派达成了一项围绕其AI产品的新协议。
这家美国软件巨头旗下产品包括Firefly、InDesign、Premiere Pro、Acrobat和Photoshop，它已成为阿尔派的“官方AI车迷体验合作伙伴”，重大活动将于2027年F1赛季初启动。
有关这一新合作的更多细节将于周四晚在奥斯汀公布，这是美国大奖赛前举行的Axios x The Race F1 Premium Playbook商务交流活动的一部分。
阿尔派全球营销总监Guy Martin、车手皮埃尔·加斯利、Adobe全球企业营销副总裁Marissa Dacay以及Liberty Media总裁兼首席执行官Derek Chang是活动演讲嘉宾。
这项以车迷为核心的合作围绕Adobe的人工智能解决方案展开，这些方案利用人工智能代理和大语言模型（LLM），并承诺为车迷提供“人工智能驱动的设计工具”，其思路类似于Adobe与英格兰超级联赛的车迷互动合作——例如车迷可以为自己的梦幻英超球队创建人工智能生成的队徽——以及与NFL和MLB的合作。
达凯表示：“一级方程式赛车早已超越了赛道上发生的事情，成为一项全球性的体育现象，在这里卓越的工程技术、创新、可持续性和文化联结交汇融合。”
“我们与BWT 阿尔派一级方程式车队的合作展示了Adobe的人工智能技术如何推动新方式，在全球范围内提升车迷互动，创造更多个性化联结，并为车迷提供分享对这项运动热情的不同途径。”
该合作为阿尔派一级方程式车队提供Adobe CX Enterprise，Adobe称其为一套将营销、创意和人工智能技术结合在一起的产品，“以打造有影响力的车迷体验”。
Adobe 表示，超过 20,000 个品牌使用其产品来推动客户体验编排，企业可以借此预判客户需求并定制互动方式。
阿尔派 还将使用 Adobe Experience 平台实时了解车迷互动情况，“让车队能够在关键时刻通过合适的渠道传递合适的信息”。
马丁补充说，车队正“进入一个令人无比兴奋的新时代”，并表示“创意和个性化将成为我们表达雄心、身份认同以及与全球受众和车迷建立联系的核心”。
“Adobe 是这段旅程中了不起的合作伙伴，为我们提供了以全新和意想不到的方式将愿景变为现实的工具。我们有机会共同创造远远超越赛道的体验。”
英文原文
Adobe has made its first ever move into a Formula 1 commercial partnership by joining Alpine in a new deal focused around its AI products.
The American software giant, whose products include Firefly, InDesign, Premiere Pro, Acrobat and Photoshop, has become “the official AI fan experience partner” for Alpine with major activations set to begin at the start of the 2027 F1 season.
More details of the new tie-up will be announced on Thursday evening in Austin as part of the Axios x The Race Formula 1 Premium Playbook business networking event that takes place ahead of the United States Grand Prix.
Alpine global marketing director Guy Martin, driver Pierre Gasly, Adobe's global vice president of enterprise marketing Marissa Dacay, and Liberty Media president and CEO Derek Chang are among the speakers at the event.
The fan-focused partnership revolves around Adobe's AI solutions that utilise AI agents and large language models (LLMs), with fans promised “AI-powered design tools” in a similar vein to Adobe’s fan engagement deals with the English Premier League - where fans can create AI-generated emblems for their Fantasy Premier League teams, for example - as well as the NFL and MLB.
Dacay said: “Formula 1 has become so much more than what happens on the track, becoming a global sports phenomenon where engineering excellence, innovation, sustainability and cultural connection meet.
“Our partnership with BWT Alpine Formula 1 team showcases how Adobe's AI technology is powering new ways to drive fan engagement around the world, creating more personalised connections and providing fans different ways to share their passion for the sport.”
The partnership provides the Alpine F1 team with Adobe CX Enterprise, which Adobe calls a set of products that bring marketing, creativity and AI technologies together “to drive impactful fan experiences”.
Adobe says more than 20,000 brands use its products to drive customer experience orchestration, where businesses can anticipate customer demands and tailor engagement.
Alpine will also use the Adobe Experience platform for a real-time view into fan engagement “where the team can deliver the right message on the right channel, in moments that matter”.
Martin added that the team was “entering an incredibly exciting new era”, and said “creativity and personalisation will be at the heart of how we express our ambitions, our identity, and our connection with audiences and fans worldwide”.
“Adobe is an incredible partner for this journey, giving us the tools to bring our vision to life in new and unexpected ways. Together we have an opportunity to create experiences that extend far beyond the racetrack.”
The Race ·
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