加斯利谈F1在美国的爆炸式增长：我假装自己是纳斯卡车手
阿尔法罗密欧车手皮埃尔·加斯利在《The Race》CEO法布里西奥·德鲁蒙德接受采访时表示，F1在美国的增长令人印象深刻。他回忆起2015年首次来到美国时，人们误以为他是纳斯卡车手。
一级方程式在美国的飞速发展让车手们感受到了，阿尔皮纳的皮埃尔·加斯利指出，在过去十年中，这种对比非常明显。
在美国大奖赛前夕，加斯利在接受《赛车》CEO法布里西奥·德鲁蒙德采访时表示，F1在美国的增长‘实际上非常惊人’。
“我仍然记得2015年第一次来到美国时，人们会问我我在做什么，”他说。"我试图向他们解释我是一个一级方程式的预备车手。但几分钟后，我最终只能说我是那晚的纳斯卡车手。
“我只是……随便说说这个故事，因为当时人们对我们的运动还不太了解。而现在这实际上非常惊人。”
“你在奥斯汀市区转一圈，到处都是一级方程式的周边商品。我想整个周末将有五十万人来参加美国大奖赛。大多数赛道都挤满了人。”
“作为车手、作为车队、作为品牌，参与我们这项运动是令人难以置信的时刻。目前，我们正处于真正的势头之中。”
“我记得我小时候的Adobe”
加斯利讲述了他母亲Pascale 加斯利的另一个个人故事。皮埃尔与Adobe的Marissa Dacay一起发言，作为企业营销全球副总裁，她详细介绍了软件公司首次与阿尔派 F1车队的一级方程式合作。
“我记得小时候的Adobe；我妈妈经常做这种赞助宣传册，在我们家的电脑上，她经常熬夜寻找赞助商。”
"我还记得桌面上的Adobe品牌。那可能是我记得家里最早使用的软件之一。"
“所以，有他们加入我们真是太酷了。它显然是一个全球知名且非常高端的品牌。我相信，结合我们的力量，我们一定能取得非常成功的合作。”
Adobe将在2027赛季开始时与阿尔法罗密欧F1车队合作推出其软件并开始客户参与活动，生成式AI和Adobe的软件套件是合作的一部分。
“我认为我们有很多方法可以充分利用这次合作，”加斯利补充道。
“如今，在一级方程式赛车中，粉丝互动至关重要。在曝光度方面，我们看到越来越多的品牌在车队层面，甚至在车手层面都致力于一级方程式赛车——有更多的机会，更多的品牌，试图对我们团队，对我们表现，以及更广泛的视角，对粉丝产生积极影响。”
英文原文
Formula 1’s meteoric rise in the United States has been felt by the drivers, with Alpine’s Pierre Gasly having noted a stark contrast over the last decade.
Speaking to The Race CEO Fabricio Drumond at 'Formula One's Premium Playbook', an event hosted by The Race and Axios ahead of the US Grand Prix, Gasly said that F1’s growth in the United States is “actually amazing”.
“I still remember coming to the States back in 2015 and people would ask me what I was doing," he said. "And I tried to explain to them I'm a reserve F1 driver. And after a couple minutes, I just ended up saying I'm a NASCAR driver for the night.
“I was just…going with that story, because people didn't yet have the knowledge about our sport. And now it's actually amazing.
“You go around town [in Austin], everybody's wearing Formula 1 merch. I think half a million people are going to show up across the weekend [at the US GP]. Most of the racetracks are absolutely packed.
“It's an amazing time to be part of our sport as a driver, as a team, as a brand. There is a real momentum at the moment.”
'I remember Adobe from when I was a kid'
Gasly recounted another personal anecdote about his mother, Pascale Gasly. Pierre spoke alongside Adobe’s Marissa Dacay, as the global VP of enterprise marketing detailed the software company’s first entry into F1 partnerships with the Alpine F1 team.
“I remember Adobe from when I was a kid; my mum used to do this sponsoring brochure, and on the computer we had she was spending nights and nights trying to look for sponsors.
"And I remember the Adobe branding on the desktop. It was probably one of the first sorts of softwares I remember my family using.
“So it's definitely very cool to have them on board with us. It's obviously a worldwide known and very premium brand. And I'm sure combining our forces, we're definitely going to make it a very successful collaboration.”
Adobe will roll out its software and begin customer engagement campaigns in partnership with the Alpine F1 team at the start of the 2027 F1 season, with generative AI and Adobe’s software suite part of the deal.
“I think there's many ways that we're going to be able to make the best out of this partnership," Gasly added.
"Nowadays, fan engagement is critical in Formula 1. In terms of exposure, we can see a lot more brands are committing to Formula 1 on a team level, but also on a driver level - a lot more opportunities, a lot more brands and trying to have a positive impact for our team, for our performance, but also bigger picture, for the fans."
The Race ·
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