F1全球粉丝逼近10亿 多梅尼卡利盛赞女性观众增长
F1首席执行官斯特凡诺·多梅尼卡利表示，世界一级方程式锦标赛的全球粉丝数量正接近10亿，这得益于更年轻的观众群体、女性观众的增加以及车手个人形象的更多曝光。
F1全球粉丝数逼近10亿，斯特凡诺·多梅尼卡利盛赞女性观众的增长
一级方程式首席执行官斯特凡诺·多梅尼卡利表示，这项锦标赛的全球粉丝数量正接近10亿
斯特凡诺·多梅尼卡利，一级方程式集团首席执行官
一级方程式首席执行官斯特凡诺·多梅尼卡利表示，这项锦标赛的全球粉丝数量正逼近10亿，这得益于更年轻的观众群体、女性观众的增加，以及车手个性魅力的更多展现。
多梅尼卡利在《吉米·法伦今夜秀》节目中发言时，谈到了一级方程式的持续扩张，以及它在美国发展壮大的成功。
“我们的车迷数量几乎达到了10亿。吉米，我们希望将来能回到这里，庆祝这个目标、这个数字。但这个规模非常庞大，”多梅尼卡利解释道。
“一级方程式在世界各地都是一项世界性运动。我们要去全世界24个地方。实际上，今晚在这个难得的机会之后，我将前往阿塞拜疆的巴库，然后去马来西亚，再去新加坡。”
他将这种增长部分归因于通过奈飞的《疾速求生》系列节目以及车手们自己的社交媒体平台，更多地展现了22位车手的个性，这反过来也有助于打造他们的个人形象。
"当然，他们是职业车手，但他们知道自己是一个更大生态体系的一部分，"他接着说。"因为通常你看到他们时，他们戴着赛车手套、头盔，穿着赛车服，所以你认不出他们。现在我们敞开了大门，让他们为人所知。"
多梅尼卡利还指出了在美国迈阿密、奥斯汀和拉斯维加斯举办的三场大奖赛持续取得的成功，并解释说，拉斯维加斯大道赛道的后勤保障挑战已经通过场场爆满的观众人数得到了回报。他还提到了F1电影的成功。这部由布拉德·皮特和达姆森·伊德里斯主演的大片，全球票房超过6.34亿美元，并且是在真实的F1大奖赛周末期间拍摄的。
英文原文
F1 closing in on 1 billion fans as Stefano Domenicali hails female audience growth
Formula 1 CEO Stefano Domenicali says the championship is nearing one billion global fans
Stefano Domenicali, CEO of the Formula One Group
Formula 1 CEO Stefano Domenicali says the championship is closing in on 1 billion global fans, driven by a younger audience, an increase in female viewership and more access to driver personalities.
Speaking during an appearance on The Tonight Show Starring Jimmy Fallon, Domenicali discussed F1's ongoing expansion and its success in growing in the United States.
"We are almost at 1 billion [fans]. We hopefully come back here, Jimmy, to celebrate that target, that number. But it is huge," Domenicali explained.
"F1, all around the world, is a world sport. We are going to 24 places around the world. Actually, tonight after this incredible opportunity, I go to Baku in Azerbaijan, then to Malaysia, then Singapore.
He attributed some of the growth to showing more of the 22 drivers' personalities via Netflix's Drive to Survive series and the drivers' own social media platforms, helping in turn to build their personal profiles.
"Of course, they are professional drivers, but they know they are part of a bigger ecosystem," he continued. "Because normally you see them with the gloves, with the helmet, with the overalls, so you don't recognise them. Now we have opened it up for them to be known."
Domenicali also pointed to the ongoing success of the three grands prix in the US in Miami, Austin and Las Vegas, explaining that the logistical challenges of the Las Vegas Strip circuit have paid off with sell-out crowds. He also noted the success of the F1 movie. The blockbuster, which starred Brad Pitt and Damson Idris, grossed over $634million at the global box office and was filmed during real-life F1 race weekends.
Motorsport.com ·
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