凯里：MotoGP不能简单复制F1《极速求生》的成功
Liberty Media董事蔡斯·凯里认为，MotoGP不能简单照搬Netflix的F1纪录片《极速求生》来获得广泛认可。Liberty于2017年1月收购F1，两年后该纪录片首季上线，大幅提升了F1的受欢迎程度。
MotoGP不能简单复制F1《极速求生》的成功——蔡斯·凯里
Liberty Media董事谈如何发展MotoGP——走一条与F1不同的道路
Liberty Media董事蔡斯·凯里认为，MotoGP“不能简单照搬”Netflix的F1纪录片《极速求生》来获得广泛认可。
Liberty于2017年1月收购F1，这家美国公司主导下的重大事件之一，是两年后Netflix该纪录片首季的上线，这大幅提升了这项世界锦标赛的受欢迎程度。
自由媒体随后于2025年7月收购了现称为84%的股份。该集团正寻求让摩托车大奖赛更加多元化——2026年MotoGP锦标赛排名前12的车手中，有11名是西班牙人或意大利人——同时增加其在美国的影响力。
“当然，MotoGP车队需要做的一些事情与一级方程式有相似之处，”凯里在纽约举行的Autosport Business Exchange会议上表示。“显然，这是一个全球性的特许经营赛事。”
“现在还为时过早。他们正在努力推进，制定战略和机会，思考如何像我们在一级方程式中所尝试的那样，将这项运动发展壮大。”
《极速求生》被认为将一级方程式介绍给了全新的观众群体，而新冠疫情封锁措施则起到了助推作用——第一季封锁恰好在第二季播出几周后发生。
“《求生之路》可能是最明显的例子，”凯里承认。“我们意识到，我们需要拥有构成这项运动的个性人物，给他们更大的平台，让车迷参与进来。
“如今的数字世界是一个全天候的世界。高端的体验仍然是现场比赛，但归根结底，人们是在与比赛建立联系，关注比赛和比赛片段，关注人们在做什么的片段，以及幕后发生的事情。
“他们全天候关注这些。所以我们需要继续寻找方法，满足这种渴望和与他们的运动建立联系的愿望，提供让车迷以这种方式与运动建立联系的载体。
“目前美国是我们这项运动最大的YouTube市场。所以这告诉了你我们通过[这些]载体所建立的联系。”
“《极速求生》已成为数字化工作的核心。数字化方面有很多工作在进行，但这无疑是核心。对我们来说，这是一个极其重要、极具价值的系列。”
许多赛事，无论是赛车运动还是其他领域，都试图效仿这一成功，但凯里认为这对MotoGP来说并不合适。
“你应该寻找机会，”这位美国人坚持道。“现实情况是，所有人都看了《极速求生》，然后所有人都试图去做。高尔夫尝试了他们的《全力挥杆》，网球尝试了《破发点》——所有人都是如此。
“通常，你不能只是照搬。我认为我们在福克斯电视台做《美国偶像》时就学到了这一点。《美国偶像》在某种程度上激发了全世界的想象力，之后也有一些节目跟进并做得不错，但真正能做到这一点的只有一个《美国偶像》。
我认为一般来说，你不能只是照搬同样的做法出去做。你必须找到方法去利用机会、利用个性、利用数字平台、发展优秀的合作伙伴。
像苹果这样的一级方程式合作伙伴，我认为这正是苹果为如何转播以及与车迷建立联系带来了全新视角的地方。所以我认为这类机会，你必须接着看看你能用它做什么、如何发展它。
他们必须走自己的路，找到自己的机会。一级方程式电影就是一个很好的机会，但你不能只是出去拍一部MotoGP电影。那可能并不是合适的机会。
但也许还有别的东西——一定会有别的东西。这大概不只是做你以前做过的同样的事情，而是找到那些机会、找到那些个性。
英文原文
MotoGP can’t simply copy F1’s Drive to Survive success – Chase Carey
Liberty Media director weighs in on how to grow MotoGP – with a different path to F1’s
Liberty Media director Chase Carey believes MotoGP “can’t just copy” Netflix’s Formula 1 docuseries Drive to Survive to gain widespread recognition.
Liberty acquired F1 in January 2017, and one of the major events under the American company was the release of the Netflix show’s opening season two years later, which substantially contributed to the world championship’s increased popularity.
Liberty then bought 84% of Dorna Sports (now known as MotoGP Sports Entertainment Group) in July 2025. The group is seeking to make motorcycle grands prix more diverse – 11 of the top 12 riders in the 2026 MotoGP championship are Spanish or Italian – while increasing its presence in the United States.
“Certainly there are elements of what teams need to do in MotoGP that will have similarities to Formula 1,” Carey said in a conference at Autosport Business Exchange in New York. “Obviously, it is a global franchise.
“It's early days. They're working on it, developing the strategies, the opportunities of how you take that sport and grow it in the way we've tried to with Formula 1.”
Drive to Survive has been credited with introducing F1 to a brand-new audience, boosted by the COVID-19 pandemic’s lockdowns, which first occurred a couple of weeks after season two was released.
“Drive to Survive is probably the most obvious example,” Carey acknowledged. “We recognised we needed to have the personalities that make up the sport, give them a bigger platform and let fans engage.
“The digital world today is a 24/7 world. The premium experience is still that live race, but at the end of the day people are connecting with the race, following the race and clips of the race, clips of what people are doing, things going on behind the scenes.
“They're following that 24/7. So we need to continue to find ways to feed that appetite and that desire to connect with their sport, provide the vehicles that enable fans to connect with the sport in that way.
“Right now the US is the biggest YouTube market for our sport. So it tells you about the connection we're having through [those] vehicles.
“Drive to Survive has become a centerpiece in the digital efforts. A lot of efforts are going on with digital, but that certainly is the centerpiece. It has been an incredibly important, valuable franchise for us.”
Many competitions, in motorsport and beyond, have attempted to emulate this success, but Carey doesn’t believe that would be right for MotoGP.
“You should look for opportunities,” the American insisted. “Realistically, everybody saw Drive to Survive and then everybody tried to do it. Golf tried to do their Full Swing, tennis tried to do Break Point – everybody.
“Usually, you can't just copy something. I think we learned that at Fox with American Idol. American Idol sort of captured the world's imagination, and there were shows that came behind and did well, but there was only one American Idol that really did that.
“I think generally you can't go out and do the same thing. You've got to find ways to use opportunities, use personalities, use digital platforms, develop great partners.
“A partner in Formula 1 like Apple, I think this is where Apple has brought a whole new perspective to how you broadcast and connect with fans. So I think that type of opportunity, you've got to then see what you can do with it, how you develop it.
“They have to follow their own path and find their own opportunities. The Formula 1 movie was a great opportunity for that, but you can't just go out and do a MotoGP movie. That may not be the right opportunity.
“But there may be something else – there will be something else. It's probably not just doing the same things you did, it's finding those opportunities, finding those personalities.”
Motorsport.com ·
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