NTT将于2027年成为迈凯伦F1车队官方合作伙伴
IndyCar冠名赞助商NTT将于2027年加入迈凯伦F1车队,成为其官方合作伙伴,双方将开启以人工智能为核心的多年度合作。

IndyCar冠名赞助商NTT将于2027年加入迈凯伦F1车队,成为其官方合作伙伴。
NTT今年结束对Arrow 迈凯伦 IndyCar车队的赞助后,与迈凯伦在F1达成多年度合作,但这两个品牌近年的渊源更深。
NTT与迈凯伦最早于2016年联手,当时现成为迈凯伦-本田F1车队的技术合作伙伴。
该合作由Just Marketing International协助促成,该公司由扎克·布朗在加入迈凯伦F1车队前领导,他现任迈凯伦赛车CEO。
因此,布朗在随后迈凯伦与NTT的合作项目中发挥了关键作用,包括2023年与NTT Data开启的印地赛车合作。
2023年底,迈凯伦F1赛车上甚至展示了少量NTT Data品牌标识;即便帕洛选择违约并留在奇普·加纳西车队,迈凯伦在印地赛车领域仍以修订后的条款保留了这一合作。
尽管印地赛车协议现已结束,但一项以人工智能为核心的全新合作将在F1启动。
迈凯伦在宣布新协议时表示,将“以人工智能安全治理为核心”,并称此举旨在随着技术发展“帮助监管使用人工智能带来的安全风险”。
布朗表示:“我们与NTT有着长期合作关系,很高兴欢迎他们成为迈凯伦万事达卡一级方程式车队的官方合作伙伴,在迄今已取得的成功基础上再接再厉。”
“人工智能在我们的赛事和业务中具有巨大潜力,NTT的专业能力将支持我们以负责任且安全的方式采用新技术。”
NTT将继续担任印地赛车(IndyCar)的冠名赞助商,同时扩大其在一级方程式赛场上的存在。
不过,它显然已将F1更大的影响力明确视为必要的优先事项。
NTT总裁兼首席执行官岛田明表示:“一级方程式赛车是一个全球舞台,世界上最聪明的人才汇聚于此,不断突破可能的极限。”
“迈凯伦车队通过投资于人才和技术取得了卓越的成绩,而NTT在应对社会挑战的同时不断自我变革,两者有许多共同之处。”
“自2019年以来,NTT通过冠名赞助NTT印地赛车系列赛,为赛车运动的发展做出了贡献。”
“这一新的合作伙伴关系建立在上述经验之上,我们将与迈凯伦车队一起,进一步加速NTT的全球业务。”
英文原文
IndyCar title sponsor NTT will join McLaren's Formula 1 team as an official partner in 2027.
The multi-year partnership with McLaren in F1 follows the culmination of NTT's sponsorship of the Arrow McLaren IndyCar team this year but the two brands have a deeper recent history.
NTT and McLaren first joined forces when what was then NTT Communications - now NTT Docomo - became a technology partner of McLaren-Honda in F1 in 2016.
That deal was assisted by Just Marketing International, the company spearheaded by Zak Brown prior to him joining McLaren's F1 team, which he now runs as McLaren Racing CEO.
Brown was therefore critical in subsequent McLaren/NTT ventures including an IndyCar partnership that began with NTT Data in 2023.
Light NTT Data branding was even displayed on McLaren's F1 cars at the end of 2023, and it stayed with McLaren in IndyCar on revised terms even when Palou opted to breach his contract and remain with Chip Ganassi Racing.
Though the IndyCar deal has now concluded, a fresh partnership will begin in F1 centred on artificial intelligence.
McLaren's announcement of the new deal puts "AI security governance at its core" - which it says is to "help regulate security risks from the use of AI" as the technology evolves.
Brown said: "We have a long-standing relationship with NTT and are excited to welcome them as an official partner of the McLaren Mastercard Formula 1 team, to build on the success we've had to date.
"AI has enormous potential across our sport and our business, and NTT's expertise will support us in adopting new technologies in a responsible and secure way."
NTT will continue its title sponsorship of IndyCar alongside its expanded presence on the F1 grid.
It has clearly identified F1's bigger reach as a necessary priority though.
"Formula 1 is a global stage where the world's brightest minds come together to continually push the limits of what is possible," said Akira Shimada, NTT president and CEO.
"McLaren Racing, which has achieved outstanding results through its investment in people and technology, and NTT, which has continued to transform itself while addressing societal challenges, share much in common.
"Since 2019, NTT has contributed to the growth of motorsport through its title sponsorship of the NTT IndyCar series.
"This new partnerships builds on that experience, and together with McLaren Racing, we will further accelerate NTT's global business."
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