Zara推出以F1传奇车手塞纳为灵感的全新服装系列
Zara推出了以已故F1传奇车手塞纳为灵感的全新男装系列，名为'Ayrton Senna - Senna Brands'，已在Zara门店和官网的塞纳专区上线。
Zara推出以一级方程式传奇人物埃尔顿·塞纳为灵感的全新服装系列
Zara推出了其首个埃尔顿·塞纳服装系列，灵感来源于这位三届一级方程式世界冠军的场外风格
Zara将埃尔顿·塞纳置于时尚之列，选择了他的日常服装而非赛车服。名为Ayrton Senna - Senna Brands的男士系列仅在几天前在Zara的实体店和网上销售，零售商的网站上还设有塞纳专区
该系列在英国、巴西、美国、葡萄牙和西班牙均有销售。管理三届冠军名字和形象的家族企业Senna Brands表示，这是Zara首次发布塞纳系列。其首席执行官是塞纳的侄女Bianca Senna。
这段内容聚焦于塞纳在20世纪90年代离开赛道时的穿着。一张广受欢迎的照片是该系列的主要视觉支柱——它捕捉到他穿着牛仔布和90年代风格的超大号眼镜，一件夹克随意搭在一只胳膊上，旁边放着公文包，站在一架飞机前。这张标志性的图像被印在一件T恤的设计上，而他的亲笔签名则作为装饰图案融入该系列的多件服装中。
塞纳品牌市场营销负责人安娜·西莫斯表示：“这是塞纳品牌在Zara的首个系列，也是我们将阿yrton的心态从赛道带到街头的重要一步。”
“克服逆境、卓越和持续进化并不仅限于赛车运动。”
塞纳在1988年、1990年和1991年赢得了他的冠军头衔，因此有足够的克服和卓越之处可以借鉴。
根据巴西媒体的报道，这款黑色皮夹克的设计灵感来源于实际属于塞纳的一款夹克。
英国网站上有13件带有塞纳品牌的商品，价格从22.99英镑到119英镑不等。两款刺绣帽（平顶帽和贴片帽）的价格为22.99英镑每顶。摄影印刷T恤的价格为29.99英镑，而印刷和对比印刷T恤的价格为35.99英镑。印刷卫衣、条纹图案Polo衫和西部贴片衬衫的价格都是45.99英镑，而拉链开襟卫衣和刺绣卫衣的价格为49.99英镑。外衣部分从89.99英镑的填充贴片夹克开始，到99.99英镑的标准版格纹夹克，而超大号连体裤则是最高端的产品，价格为119.00英镑。
塞纳系列还搭配了六件无品牌商品：皮夹克、69.99英镑的羊毛混纺纹理针织衫、59.99英镑的100%羊毛条纹针织衫、59.99英镑的椭圆形太阳镜、49.99英镑的编织皮革腰带和35.99英镑的波浪针织亨利衫。这使得网页上共有19件产品。巴西的门店在该系列中有17件商品，因此不同市场的产品种类似乎有所不同。
巴西的价格范围从179雷亚尔到899雷亚尔。在美国，夹克零售价为169美元，而头饰的起价为39.90美元，图形T恤的价格为59.90美元每件。
为什么是Zara，为什么是现在？
Senna Brands一直很忙碌。根据2026年4月发布的一份声明，该品牌在过去六年中收入增长了八倍，同时与65个以上的许可伙伴建立了关系，这些伙伴在70多个国家运营。其中包括TAG Heuer、迈凯伦、Ducati和New Era。
英文原文
Zara launches new Ayrton Senna clothing collection inspired by F1 legend
Zara has launched its first Ayrton Senna clothing collection, drawing inspiration from the three-time Formula 1 world champion's off-track style
Zara has put Ayrton Senna on the rail, and it chose his weekday clothes over his racing suit. The men's collection, titled Ayrton Senna - Senna Brands, went on sale only days ago in Zara stores and online, with its own Senna section on the retailer's website.
It's available in the UK, Brazil, the US, Portugal and Spain. Senna Brands, the family-run company that manages the three-time champion's name and image, says it's the first Senna collection ever released at Zara. Its CEO is Bianca Senna, his niece.
The run focusses on what Senna wore away from the circuit in the 1990s. A wildly popular photograph serves as the collection's primary visual anchor - it captures him wearing denim and oversized '90s-style eyewear, with a jacket draped casually across one arm and a briefcase at his side, positioned before a plane. This iconic image appears printed across one T-shirt design, and his autograph functions as a decorative motif integrated into multiple garments throughout the line.
Ana Simoes, who leads marketing at Senna Brands, says: "This is the first Senna brand collection at Zara and an important step in our movement to take Ayrton's mindset from the track to the streets.
"Overcoming adversity, excellence and constant evolution aren't limited to motorsport."
Senna won his titles in 1988, 1990 and 1991, so there is plenty of overcoming and excellence to draw on.
According to Brazilian media reports, the black leather jacket design draws inspiration from an actual jacket that belonged to Senna.
The UK site boasts 13 Senna-branded pieces, with pricing from £22.99 to £119. The two embroidered caps (flat peak and patch) sit at the bottom at £22.99 each. The photographic print T-shirt is £29.99, while the print and contrast print tees are £35.99. The print sweatshirt, graphic stripe polo and Western patch shirt are all £45.99, and the quarter-zip sweatshirt and embroidered hoodie are £49.99. Outerwear starts with the padded patches jacket at £89.99 and the regular fit check blazer at £99.99, and the oversized jumpsuit tops the range at £119.00.
The Senna section also styles six unbranded items alongside the collection: the leather jacket, a wool blend textured jumper at £69.99, a 100% wool striped jumper at £59.99, oval sunglasses at £59.99, a braided leather belt at £49.99 and a waffle-knit Henley at £35.99. That makes 19 products on the page. Brazilian outlets count 17 pieces in the line, so the range appears to vary by market.
Brazilian pricing spans from R$179 to R$899. Across the United States, blazers retail for $169, while headgear starts at $39.90 and graphic tees cost $59.90 each.
Why Zara, and why now?
Senna Brands has been busy. According to a statement released in April 2026, the brand has experienced an eightfold revenue increase over the previous six years while establishing relationships with 65+ licensing partners operating across territories spanning 70+ nations. The roster includes TAG Heuer, McLaren, Ducati and New Era.
Motorsport.com ·
内容来自公开信源，聚合内容版权归原作者与来源所有。