迈凯伦车队与Edward Jones达成多年期F1和印地赛车合作协议
迈凯伦车队宣布与总部位于圣路易斯的Edward Jones建立多年期合作，后者成为横跨F1和印地赛车的官方私人财富管理合作伙伴，合作将从2026赛季开始启动。
迈凯伦车队与Edward Jones建立多年期F1和印地赛车合作伙伴关系
这一全新联盟连接F1与印地赛车，包括在2027年印第安纳波利斯500大赛上对斯科特·迪克森的6号Arrow 迈凯伦雪佛龙进行主赞助
在一份联合声明中，迈凯伦车队与Edward Jones宣布建立多年期合作伙伴关系，指定这家总部位于圣路易斯的公司为横跨F1和印地赛车的官方私人财富管理合作伙伴。该协议将在这两项全球赛车运动顶级平台建立长期、全年的品牌曝光。
合作将于2026年F1赛季启动，内容包括在部分分站的车手头盔护目镜上展示品牌标识，并在赛季日程中的多项重磅活动亮相。2027年，合作将拓展至印地赛车。Edward Jones将担任6号Arrow 迈凯伦雪佛龙在第111届印第安纳波利斯500大赛的主赞助商，并赞助部分其他比赛。六届印地系列赛冠军、2008年印地500冠军斯科特·迪克森已于上周宣布将在2027赛季驾驶6号赛车。
迈凯伦赛车首席执行官扎克·布朗表示：“爱德华·琼斯（Edward Jones）在服务客户和社区方面有着悠久的历史，我们很高兴欢迎他们成为迈凯伦赛车的合作伙伴。我们都秉持以人为本的文化，并共同致力于充分准备和持续改进，这使此次合作成为天作之合。”
除了赛道旁的品牌展示之外，这次合作还将聚焦于客户、社区和车迷互动，其核心是双方共同的运营价值观——充分准备、团队协作、坚韧不拔和追求卓越，并将辅以联合品牌的数字和社交媒体内容。
箭头迈凯伦总裁凯文·蒂姆琼（Kevin Thimjon）表示：“我们非常高兴能与爱德华·琼斯（Edward Jones）开启这段合作关系，欢迎他们加入箭头迈凯伦和印地赛车（IndyCar）的大家庭。随着6号车组即将在下个赛季迈入激动人心的新篇章，我们期待着让他们加入我们，并在赛车运动最盛大的舞台上并肩作战。”
爱德华·琼斯（Edward Jones）负责人兼首席品牌、体验与营销官赫玛·维德哈尼（Hema Widhani）补充道：“无论是在赛道上还是在财务规划中，成功都很少源于某一单个瞬间；相反，它是通过充分准备、自律以及长期做出的成千上万个决定累积而成的。迈凯伦赛车最让我们兴奋的，是每一场表现背后所体现的团队协作、坚韧不拔和持续改进的文化。这些也正是帮助我们的客户应对复杂局面、实现他们心中重要目标的原则。”
英文原文
McLaren Racing and Edward Jones join forces in multi-year F1 and IndyCar partnership
New alliance bridges Formula 1 and IndyCar, including primary sponsorship of Scott Dixon’s # 6 Arrow McLaren Chevrolet at the 2027 Indianapolis 500
In a joint announcement, McLaren Racing and Edward Jones revealed a new multi-year partnership designating the St. Louis–based firm as the Official Private Wealth Management Partner across both Formula 1 and IndyCar. The agreement establishes a long-term, year-round presence across two of global motorsport's premier racing platforms.
The activation begins during the 2026 Formula 1 season with driver helmet visor branding at selected races and a presence at key marquee events throughout the calendar. In 2027, the partnership will expand into IndyCar. Edward Jones will serve as the primary partner for the #6 Arrow McLaren Chevrolet at the 111th Running of the Indianapolis 500, alongside additional select races. Six-time IndyCar Series champion and 2008 Indy 500 winner Scott Dixon was announced last week as the driver for the #6 entry throughout the 2027 campaign.
“Edward Jones has a long history of supporting its clients and communities, and we’re excited to welcome them as McLaren Racing partners,” said Zak Brown, CEO, McLaren Racing. “We have a shared commitment toward preparation and continuous improvement through a peoplefirst culture, making this partnership a natural fit.”
Beyond trackside branding, the collaboration will focus on client, community, and fan engagement centered on shared operational values—preparation, teamwork, resilience, and performance – supplemented by co-branded digital and social media content.
"We’re thrilled to begin this relationship with Edward Jones and welcome them to Arrow McLaren and IndyCar racing,” said Kevin Thimjon, President, Arrow McLaren. “With the #6 crew entering an exciting new chapter next season, we look forward to bringing them on board and competing together on some of the biggest stages in motorsports.”
Hema Widhani, Principal and Chief Brand, Experience and Marketing Officer, Edward Jones, said, added, “Whether on a racetrack or in a financial plan, success is rarely the result of a single moment; instead, it’s built through preparation, discipline and thousands of decisions made over time. What excites us most about McLaren Racing is the culture of teamwork, resilience and continuous improvement behind every performance. Those are many of the same principles that help our clients navigate complexity and achieve what's important to them."
Motorsport.com ·
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