2026年F1收入稳定
2026年第三季度,尽管由于取消的赛事导致收入下降38%,但F1收入已稳定。尽管过去九个月减少了两个赛事,但收入仅减少了200万美元。
2026年第三季度,一级方程式赛车(Formula 1)的收入稳定下来,弥补了之前两个季度相对较少赛事带来的损失。
由于赛历调整以及巴林和沙特阿拉伯站的取消,与2025年同期相比,截至2026年6月30日的三个月期间,收入下降了38%。
然而,根据一级方程式赛车母公司Liberty Media在其第三季度收益报告中宣布,F1的收入现在已经稳定。截至9月30日的九个月期间,F1的收入为24.96亿美元,与2025年同期相比仅减少了200万美元,尽管过去九个月减少了两个赛事。
截至2026年9月30日的三个月期间,F1报告的收入同比增长28%,达到11.15亿美元,因为在这段时间内比2025年多举办了一场比赛。F1在截至前九个月的运营收入从2025年的4.33亿美元增加到2026年的4.5亿美元,但调整后的折旧和摊销前的运营收入同比下降5%,至6.49亿美元。
F1首席执行官斯蒂法诺·多梅尼卡利表示,尽管中东地区的冲突使得卡塔尔和阿布扎比大奖赛面临风险,但他预计2026年的赛历将包含23场比赛,比2025年减少一场。
“我很自豪地说,我们再次展示了F1解决挑战的能力,通过在马来西亚成功举办巴林大奖赛,这一赛事取得了巨大的成功,反映了我们商业模式和团队及合作伙伴寻找创造性解决方案以确保我们能够继续比赛的韧性,”多梅尼卡利在第三季度财报电话会议期间表示。
“我还想指出,今年我们在中东地区经历的干扰并没有改变我们的长期区域战略和与我们的推广者的持续合作关系。今年我们目前仍计划在本赛季结束我们的赛历,目前阶段我们继续计划在卡塔尔和阿布扎比结束本赛季。”
由于取消的比赛,锦标赛的主要F1收入有所下降,但赞助收入和酒店收入有所增长。
“这个赛季的每一场比赛都售罄了,其中超过一半打破了观众人数记录,我们的数字印象和观众群体持续增长,”多梅尼卡利表示,他解释说,F1正在探索在上海、银石、奥地利以及“其他几场比赛”中增加Paddock Club贵宾区的容量。
他还补充说:“截至目前,通过奥斯汀,我们已迎来了580万粉丝,并连续18场比赛售罄,其中11场比赛创下了新的观众人数记录。观众人数在增加,我们的社交媒体渠道持续增长,我们调查中粉丝的反馈也异常积极。”
与在拉斯维加斯F1拥有的Grand Prix Plaza举办活动相关的成本降低也有助于F1实现更健康的资产负债表,但国际汽联的收费、货运成本、行政费用(主要由于人员成本增加)以及更高的信息技术成本已经侵蚀了F1的收入。
在过去的三个月里,F1宣布了2027年的赛历,包括10场冲刺赛,2030年代的卢旺达非洲大奖赛,以及2027年2月在米兰的F1 Live活动。
“非洲预计已有超过1亿F1粉丝,其中近60%的关键撒哈拉以南市场的粉丝年龄在35岁以下。因此,这里的长期增长机会是巨大的,”多米尼卡利说。
与Liqui Moly、渣打银行、迪士尼和美泰的合作伙伴关系和授权协议,以及F1的旗舰弹出式商店和枢纽,也在过去一个季度中增强了F1的财务状况。
F1在社交媒体上的追随者数量也有所增长——达到1.29亿,同比增长16%——而总YouTube观看次数现已超过17亿次,同比增长30%,其中比赛亮点占据了217亿次观看,同比增长25%。
英文原文
Formula 1’s revenue has stabilised over the third quarter of 2026 as it made up for the dent caused by a relative lack of races over the previous two quarters.
The calendar shuffle and the cancelled Bahrain and Saudi Arabian rounds led to a 38% drop in revenue over the three-month period until June 30, 2026 compared to the same period in 2025.
However, F1’s revenue has now stabilised, as F1 parent company Liberty Media announced in its third-quarter earnings report. F1’s revenue over the nine months ending September 30 is $2.496 billion USD - a reduction of just $2m compared to the same period in 2025, despite having held two fewer races over the past nine months.
Over the three months ending on September 30, 2026, F1 reported a revenue increase of 28% to $1.115bn year on year as one more race was held during this period compared to 2025. F1’s operating income has increased from $433m in 2025 to $450m in 2026 over the first nine months, but adjusted OIBDA (operating income before depreciation and amortisation) fell 5% to $649m year on year.
F1 CEO Stefano Domenicali said that he expects the 2026 calendar to span 23 races - one fewer than 2025 - despite conflict in the Middle East putting the Qatar and Abu Dhabi Grands Prix at risk.
“I'm proud to say that we again demonstrated F1's ability to solve challenges by successfully staging the Bahrain Grand Prix in Malaysia, and the event was a resounding success, reflecting the resilience of our business model and the incredible ability of our teams and partners to find creative solutions to ensure we can go racing,” said Domenicali during the Q3 earnings call.
“I'd also note that the disruption we experienced in the Middle East this year does not change our long-term regional strategy and ongoing partnership with our promoters. This year we currently remain scheduled to complete our calendar this season and at this stage continue to plan to finish the season in Qatar and Abu Dhabi.”
The championship’s primary F1 revenue decreased due to the cancelled races, but sponsorship revenue and hospitality revenue have grown.
“Every race this season has sold out, with more than half setting attendance records and our digital impressions and audiences continue to grow,” said Domenicali, who explained that F1 is exploring adding Paddock Club hospitality capacity in Shanghai, Silverstone, Austria, and "several other races".
He added: “Season to date through Austin, we have welcomed 5.8 million fans and had 18 consecutive sold-out events, with 11 races setting new attendance records. Audiences are up, our social channels continue to grow, and the feedback from our fans in our surveys has been overwhelmingly positive.”
Lower costs associated with hosting activities at the F1-owned Grand Prix Plaza in Las Vegas have also helped F1 achieve healthier balance sheets, but the FIA’s fees, freight costs, administrative expenses (primarily due to higher personnel costs) and higher information technology costs have chipped away at F1’s income.
Over the past three months, F1 has announced the 2027 calendar with 10 sprints, the African Grand Prix in Rwanda in the 2030s, and the F1 Live event in Milan in February 2027.
“Africa is estimated to be home to more than 100 million Formula 1 fans already, with almost 60% of fans in key sub-Saharan markets under the age of 35. So the long-term growth opportunities here are enormous,” said Domenicali.
Partnership and licensing deals with Liqui Moly, Standard Chartered, Disney, and Mattel, plus F1's flagship pop-up stores and hubs also bolstered F1’s books over the last quarter.
F1 has also seen growth in its social media following - up to 129 million and up 16% year-on-year - while total YouTube views have now surpassed 1.7 billion, up 30% as race highlights comprise 217m of those views, up 25% year on year.
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