F1推出新宣传片《五盏红灯》 科林·法瑞尔配音
F1在夏休期结束、荷兰大奖赛即将到来之际推出全新全球营销活动“五盏红灯”，由奥斯卡提名演员科林·法瑞尔担任旁白。
F1推出由科林·法瑞尔解说的全新"五盏红灯"宣传活动
在荷兰大奖赛到来之前，一级方程式（Formula 1）发布了一项全新的全球营销宣传活动"五盏红灯"，由科林·法瑞尔担任解说。
一级方程式在夏休期结束、荷兰大奖赛即将开赛之际，推出了全新的全球营销宣传活动"五盏红灯"。该宣传片将由曾获奥斯卡提名的演员科林·法瑞尔解说。
这部90秒的影片于8月16日首播，当今全部22位车手均有出镜。视频配乐是UNKLE与伊恩·布朗合作的歌曲《Reign》，内容展现发车前五盏红灯依次点亮的倒计时过程，这也是该活动名称的由来。
在伦敦，该活动将亮相皮卡迪利广场和The Outernet的显示屏。在美国，它将出现在纽约时代广场、拉斯维加斯大道上的凯撒宫、日落大道，以及洛杉矶的The Moxy酒店。
F1首席商务官艾米莉·普拉泽表示：“五盏红灯捕捉了F1最激动人心的时刻之一，即比赛开始前，期待、兴奋和压力交织在一起的瞬间。”
“在我们回归这个已经精彩非凡的赛季下半程之际，我们希望创造一些能够体现这项运动情感、以及车迷在每个比赛周末与车队和车手之间联系的内容。”
在撰写本文时，该宣传活动在 YouTube 上的观看次数已超过 14.1 万，并获得了 1.1 万个赞。
该宣传活动在 F1 迎来荷兰大奖赛之前发布。就目前情况来看，梅赛德斯的安东内利以 219 分领跑车手积分榜，七届冠军汉密尔顿以 169 分位居第二，拉塞尔以 160 分位列第三。
在车队积分榜上，梅赛德斯以 379 分领先，法拉利以 307 分排名第二，迈凯伦以 220 分位居第三。
英文原文
F1 launches new "Five Lights" campaign narrated by Colin Farrell
Formula 1 has released a new "Five Lights" global marketing campaign, narrated by Colin Farrell, ahead of the Dutch Grand Prix
Formula 1 has launched a new global marketing campaign, Five Lights, ahead of its return from the summer break with the Dutch Grand Prix. The campaign will be narrated by Academy Award-nominated actor Colin Farrell.
The 90-second film, which debuted on 16 August, includes appearances from all 22 of the current drivers. Set to the track Reign by UNKLE featuring Ian Brown, the video covers the pre-race countdown as each of the five lights illuminates, hence the title.
In London, the campaign will take over displays at Piccadilly Circus and The Outernet. In the United States, it will be seen in Times Square, New York, at Caesars Palace on the Las Vegas Strip and on Sunset Boulevard, and at The Moxy in Los Angeles.
"Five Lights captures one of the most powerful moments in Formula 1, when anticipation, excitement and pressure all come together just before the race begins," F1 chief commercial officer Emily Prazer said.
"As we return for the second half of what has already been an incredible season, we wanted to create something that reflects the emotion of our sport and the connection our fans feel with the teams and drivers every race weekend."
At the time of writing, the campaign has reached over 141,000 views on YouTube and has received 11,000 likes.
The campaign comes ahead of F1's return for the Dutch Grand Prix. As it currently stands, Mercedes' Kimi Antonelli leads the drivers' championship with 219 points, followed by seven-time champion Lewis Hamilton with 169 and George Russell with 160.
In the constructors' championship, Mercedes leads with 379 points, Ferrari is second with 307 points and McLaren sits third with 220 points.
Motorsport.com ·
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