APEX创始人：其他运动不应盲目模仿F1
APEX创始人兼首席执行官安东尼奥·卡科里诺在一场活动上提出，其他运动可能过于专注追随F1的脚步，而忽视了发挥自身优势。
F1的成功引发了一波追随者，其他运动试图复制F1在所有者自由媒体集团旗下所享有的那种人气飙升。
但这些运动是否过于专注追随F1的脚步，而忽视了发挥自身优势？
这正是APEX创始人兼首席执行官安东尼奥·卡科里诺在《F1高端玩法手册》活动上向达伦·考克斯和观众提出的假设；该活动由The Race与Axios主办。
APEX是一家专注体育的投资公司，获得包括F1车手兰多·诺里斯、卡洛斯·塞恩斯和瓦尔特利·博塔斯在内的100多名运动员支持。该公司还持有阿尔派 F1车队的少数股份。
卡科里诺表示，F1的增长归功于“多种不同因素共同作用的结果”，其中包括经常被提及的Netflix真人秀《极速求生》带来的效应。
“时机也相当重要，”他补充道。“人们没有意识到，Netflix恰好在全世界因新冠疫情停摆、所有人都被困在家中的时候（2020年初）推出了《极速求生》第二季。这也起到了助推作用。
“但在生活中，有时你也需要某些事情恰好契合。他们明白那对他们有利。然后显然，结果就摆在这里。”
自2019年首播以来，《极速求生》催生了一股纪录片热潮，高尔夫PGA巡回赛（《全力挥杆》）、职业网球（《破发点》）、公路自行车（《环法自行车赛：逆风飞驰》）和纳斯卡（《全速前进》）等纷纷效仿。然而，这些系列节目在向新观众展示这些运动方面有多成功，一直难以评判。
“我们已经看到Netflix推出的体育内容数量。显然，我们正处于内容过多的阶段，”卡科里诺说。
“所以，很难取得同样的成功。显然，F1凭借《Drive to Survive》做到了。但我确实认为，这类内容和这种媒体运作是许多大型体育项目需要做的。
“但只有在你达到一定地位之后才行。其他体育项目或许应该有这类策略，但也许可以作为一种吸引更多眼球的方式，然后通过赞助或其他替代方式变现。
“我不认为这应该成为一种执念，因为很难复制。现在有成千上万的体育项目在尝试这样做。”
F1在全球疫情期间及之后的增长，得益于其作为当时首批恢复比赛的体育项目之一的独特地位、《极速求生》效应，以及2021年刘易斯·汉密尔顿与马克斯·维斯塔潘之间的冠军争夺战，这些因素共同帮助它成为如今这样的庞然大物。
当在台上被问及他是否看到F1未来面临任何风险时，卡科里诺表示：“说实话，我看不到太多风险。我认为它规模太大，不会失败。”
“它确实已经达到了一个让车迷留下来的水平。我不认为有任何其他运动能挑战它。”
“显然，你可能会遇到监管规则变化，新的潜在所有者可能进来，或许会把它引向不同的方向。但我确实认为F1已经达到了一个会持续存在的位置。它是这个全球知识产权，品牌会想要进来。”
“车迷们始终会在这里关注并消费这项运动。总会有越来越多不同的车手和明星涌现出来。
“所以我认为风险很小，只是任何其他行业都会面临的普遍宏观（经济）风险。
“但我要说，不存在任何结构性风险。因此我抱有长期愿景，我今天就会投资，并长期作为投资者留下来。”
英文原文
Formula 1’s success has triggered a wave of aspirants as other sports try to match the same meteoric rise in popularity that F1 has enjoyed under owner Liberty Media.
But are those other sports too focused on following F1’s footsteps over playing to their own strengths?
That’s the hypothesis that Antonio Cacorino, CEO and founder of APEX, offered to Darren Cox and the audience at 'Formula One's Premium Playbook', an event hosted by The Race and Axios.
APEX is a sports-focused investment firm backed by more than 100 athletes including F1’s Lando Norris, Carlos Sainz, and Valtteri Bottas. It also owns a minority stake in the Alpine F1 team.
Cacorino said that F1’s growth is down to a “combination of different factors that all clicked together”, including the regularly cited effect of Netflix’s Drive to Survive reality series.
“Timings were also quite important," he added. "People don't realise the fact that Drive to Survive Season 2 was being pushed by Netflix exactly when the whole world stopped and everyone was stuck at home in COVID [in early 2020]. That also helped.
“But in life, sometimes you also need certain things to click. And they understood that was in their favour. And then obviously the result is here.”
Drive to Survive spawned a documentary race since it premiered in 2019, with the likes of golf's PGA Tour (Full Swing), professional tennis (Break Point), road cycling (Tour de France: Unchained) and NASCAR (Full Speed) following suit. Yet how successful those series were at exposing those sports to new audiences has been hard to judge.
“We already see the amount of sports content that Netflix is putting out. Obviously, we're at the stage where there's too much content,” said Cacorino.
“So, it's very hard to achieve the same success. Obviously, F1 did with Drive to Survive. But I do think it's that kind of content and that kind of media play is something that a lot of the big sports need to do.
“But only once you've achieved certain status. Other sports should maybe have those kinds of strategies, but maybe kind of as a way to bring a bit more eyeballs and then monetise through sponsorships or through other alternatives.
"I don't think that should be an obsession, because it's very hard to replicate. Now there's thousands of sports trying to do it.”
F1’s growth during and after the global pandemic, thanks to its unique position as one of the first sports to return to competition during that time, the Drive to Survive effect, and the 2021 championship fight between Lewis Hamilton and Max Verstappen, helped it become the juggernaut it is now.
Asked on stage if he sees any risks on the horizon for F1, Cacorino said: “To be honest, I don't see many risks. I think it's too big to fail.
“It's reached, really, a level where fans are here to stay. I don't think there's any other sport challenging.
“Obviously you can get regulatory changes, a new potential owner can come in and maybe take it in a different direction. But I do think that F1 has reached a position where it's here to stay. It's this global IP that brands will want to come in.
“Fans are always going to be here consuming the sport. There's always going to be more and more different drivers and stars coming up.
“So I think there's few risks, just general macro[economic] risks that any other sector can take.
“But I would say there's nothing structural that would call for a risk. Hence the long-term vision I have that I would invest today and stay as an investor for a long time.”
The Race ·
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