内部人士披露红牛与保时捷十亿美元合作破裂内幕
据回顾报道，红牛与保时捷曾达成联手进军大奖赛的协议，但这桩被形容为F1史上最引人注目的合资之一在2022年夏末破裂，红牛在漫长谈判后于最后时刻退出。时任保时捷赛车运动负责人的Fritz Enzinger在采访中披露了谈判进展之深入。
知情人士揭秘红牛与保时捷十亿美元合作如何告吹
在与福特携手开展F1引擎项目之前，红牛曾与保时捷深入谈判——但这些谈判在四年前破裂
距离F1历史上可能最引人瞩目的一项合资计划于2022年夏末告吹，几乎已经过去整整四年。红牛和保时捷原本已同意在大奖赛赛车领域联手——但在马拉松式的谈判之后，红牛却在最后一刻退出了。
直接参与此事的人很少公开谈论这笔失败的重大交易。但当时执掌保时捷赛车运动以及大众集团赛车活动业务的弗里茨·恩青格（Fritz Enzinger），在2026年7月29日为Formel1.de YouTube频道会员圆桌会议录制的一段访谈中，透露了谈判当时已经进展到何等深入的程度。
恩青格（Enzinger）表示，当时已经有了"[大众CEO]奥利弗·布鲁姆（Oliver Blume）和[红牛联合创始人]迪迪·马特希茨（Didi Mateschitz）之间的握手"——这两人分别是交易洽谈时保时捷和红牛双方的最高层管理者。
他还证实了当时的报道称，联合新闻声明的发布早已计划好："确实，原计划是在施皮尔伯格（Spielberg）或之后的比赛中公开。"
据他回忆，公开宣布被推迟是因为"规则中还有几个点没有完全澄清。很显然，一旦你承诺并宣布要进入F1"，就很难推动保时捷和大众所希望的动力单元规则的修改。
弗里茨·恩青格（Fritz Enzinger）当时领导保时捷赛车运动部门
"因此，我们干脆留出了一些喘息空间，并说：'好吧，那我们就等到下一场比赛'。"
不是保时捷的问题——红牛突然不想做这笔交易了
但官宣不仅仅是被推迟——最终根本没有发生。恩青格回忆道，在那些关键的日子里，红牛"改变了方向"，"所以加盟之事根本没有成行"。
恩青格不愿猜测红牛改变主意背后的原因。不过可以确定的是，"迪迪·马特希茨那时身体已经非常非常不好"，而谈判不仅必须涉及持有红牛股份有限公司49%股份的奥地利股东，还必须涉及泰国的大股东。
“就在那个时候，转变就那么自然而然地发生了，”他回忆道。
Enzinger 驳斥了有关保时捷当时也在与其他车队谈判的传言，称其为虚构：“在那个阶段，保时捷只和红牛谈过……这种组合是独一无二的，正因为我们如此专注于这一点，我们基本上没有进行任何并行谈判。”
“从保时捷的角度来看，真的只有一个目标：与红牛一起进入一级方程式。”
红牛最终改为与福特合作
在这笔交易告吹之前，双方已经签署了一份意向书，其结构远远超出了仅仅供应动力单元的范畴。保时捷计划向米尔顿凯恩斯供应动力单元——并收购红牛F1车队50%的股份。当时这被宣传为一场“平等伙伴关系”的合作。
恩青格：大众集团只有一个品牌进入F1是件好事
最终，大众集团没有把它原本考虑的两个品牌都送进F1，而是只派出了奥迪。这家总部位于英戈尔施塔特的制造商收购了瑞士索伯车队，该车队自2026年起以奥迪厂队身份、由尼科·霍肯伯格和加布里埃尔·博托莱托出战世锦赛。
尽管恩青格当年非常希望带着“他的”保时捷品牌与红牛一起进入F1，但四年过去后，他认为这笔交易的告吹也有积极的一面。
"事后来看，看看现在汽车行业的处境有多艰难，我认为这笔交易当时没有谈成反而有积极的一面，"他说。"奥迪参与进来挺好的，是集团中的一个品牌。但我真的觉得非常、非常难以想象，如果当初有两家品牌，那会怎么可能行得通。"
英文原文
Insider reveals how Red Bull’s billion-dollar Porsche deal collapsed
Before joining forces with Ford for its F1 engine project, Red Bull was deep in talks with Porsche – but those discussions collapsed four years ago
It is almost exactly four years since one of the most spectacular joint ventures Formula 1 might ever have seen fell apart in late summer 2022. Red Bull and Porsche had agreed to join forces in grand prix racing – only for Red Bull to pull out at the very last moment after a marathon of negotiations.
Those directly involved have rarely spoken publicly about the failed mega deal. But Fritz Enzinger, who headed Porsche Motorsport and the Volkswagen Group's motorsport activities at the time, revealed just how advanced the negotiations had become in an interview recorded on 29 July 2026 for a members' roundtable on the Formel1.de YouTube channel.
Enzinger said there had already been "a handshake between [VW CEO] Oliver Blume and [Red Bull co-founder Dietrich] Didi Mateschitz" – the two top executives on the Porsche and Red Bull sides respectively at the time the deal was in development.
He also confirmed reports from the time that the release of a joint press statement had already been planned: "It is true that the plan was to go public at Spielberg or at the race after that."
In his recollection, the public announcement was delayed because "there were still a few points in the regulations that had not been completely clarified. It was clear that if you committed and said you were coming into Formula 1", it would have been difficult to push through the regulatory changes to the power-unit rules that Porsche and VW wanted.
Fritz Enzinger led Porsche Motorsport at the time
"Because of that, we simply left some breathing room and said: 'OK, then we'll wait until the next race'."
It wasn't Porsche – Red Bull suddenly no longer wanted the deal
But the announcement was not merely delayed – ultimately, it never happened at all. Enzinger recalls that in those decisive days, there was "a change of direction" at Red Bull, "and so the entry simply didn't happen".
Enzinger does not want to speculate about the reasons behind Red Bull's change of heart. What is certain, however, is that "Didi Mateschitz was already in very, very poor health by then", while negotiations had to involve not only the Austrian shareholders, who held 49% of Red Bull GmbH, but also the Thai majority owners.
"And that was when the switch simply happened," he recalled.
Enzinger dismissed rumours that Porsche had also been negotiating with other teams at the time as fiction: "During that phase, Porsche only ever spoke to Red Bull... The constellation was unique, and because we were so focused on that, we basically did not hold any parallel talks.
“From Porsche's side, there really was only one objective: to enter Formula 1 with Red Bull."
Red Bull ultimately partnered with Ford instead
Before the deal collapsed, the two parties had already signed a letter of intent whose structure went far beyond merely supplying a power unit. Porsche planned to supply the power unit to Milton Keynes - and acquire 50% of Red Bull's Formula 1 operation. It was billed at the time as a "partnership of equals".
Enzinger: It's a good thing only one VW brand is in Formula 1
Ultimately, the Volkswagen Group did not send both of the brands it had been considering into Formula 1, but only Audi. The Ingolstadt-based manufacturer took over the Swiss Sauber team, which has been competing in the world championship as the Audi works outfit with Nico Hulkenberg and Gabriel Bortoleto since 2026.
As much as Enzinger would have liked to bring "his" Porsche brand into Formula 1 with Red Bull at the time, four years on he believes the deal's collapse also had a positive side.
"In hindsight, when you look at how difficult the situation in the automotive industry is now, I think there is something positive about the fact that it fell through" he said. "It's good that Audi is involved, one brand from the group. But I really find it very, very difficult to imagine that having two brands would have been possible."
Motorsport.com ·
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