美国大奖赛：从挣扎到成为F1北美根基的典范
美国大奖赛及其在奥斯汀的赛事准备成为F1在北美稳固地位的典型案例。满座的看台和三天共46.7万的观众人数是这一点的证明。在面临全球市场冲击的威胁下，美国大奖赛和F1的现状依然健康。
美国大奖赛以及赛事在奥斯汀的筹备过程是F1在北美现在不可动摇的基础的一个案例研究。
满座的看台和三天内46.7万的观众人数当然是这一点的证明。但正是奥斯汀之前的众多公告突显了为什么美国大奖赛和F1正处于他们历史上最健康的状态，即使在持续全球市场冲击的威胁之下。
新成立的美国车队凯迪拉克与休斯顿的能源公司Fronteiras合作，而奥迪宣布了从2027年开始，软件公司Elastic将成为车队的一部分，并展示了与Revolut的合作活动，这些活动将在圣保罗举行。
梅赛德斯宣布从2027年开始与金融科技公司Stripe合作，车队负责人和首席执行官Toto Wolff加入了Stripe的联合创始人John Collison的Cheeky Pint播客。车队还聘请宇航员Reid Wiseman担任大使，并采用了新的形象来宣传梅赛德斯-奔驰的个性化部门Manufaktur。
麦拉伦宣布与制药公司艾伯维建立合作伙伴关系，威廉姆斯与科技公司Klaviyo合作，小红牛与网络安全公司ThreatLocker达成合作，阿斯顿·马丁对其涂装进行了调整，以庆祝与高知安特（Cognizant）五年的合作伙伴关系。
《赛车》杂志在合作伙伴关系公告的迷宫中扮演了自己的角色，它与Axios举办了‘一级方程式赛车的高端策略手册’活动，在那里宣布了阿尔卑斯（阿尔派）与2027年的合作伙伴关系——皮埃尔·加斯利（加斯利）和Adobe的玛丽莎·达卡伊（Marissa Dacay）加入了《赛车》杂志首席执行官费尔南多·德鲁蒙德（Fabricio Drumond），深入探讨了这次合作。
自由媒体公司首席执行官兼总裁德里克·张（Derek Chang）与Axios媒体记者萨拉·菲舍尔（Sara Fischer）就美国一级方程式赛车的过去和未来进行了富有启发性的对话，其中还包含了关于一级方程式赛车与苹果电视（Apple TV）合作的及时见解。
MotoGP在本周末的COTA赛事中表现突出——APEX首席执行官兼创始人安东尼奥·卡卡里诺（Antonio Cacorino）的分析引人深思，他谈到了自由媒体旗舰品牌的未来。
是达伦·科克斯与卡卡里诺进行了那个片段的对话——因此，轮到他来揭示美国一级方程式赛场的纷繁复杂。
一级方程式欠下了美国大奖赛多少？
关于将V8引擎重新引入一级方程式的辩论让我深思我们这项运动的本质以及这种直观体验是如何激发我对它的热爱。
小时候站在观众看台上，我不仅看到了赛车，还感受到了它们的气味。在奥斯汀的周五，这种感觉又回来了。当历史性的一级方程式赛车在维修区发动时，我立刻有了想要走出去体验它们的冲动。
当现在的赛车在跑时，我在我们赛车媒体套房里进行商务对话感到非常愉快。
但我将记住的2026年奥斯汀大奖赛的噪音，甚至超过了DFV V8引擎的声音，那是警报声。
警车车队护送着什么，那一定是有史以来在一个地方聚集的最高浓度的黑色SUV。在里面，是F1车队、合作伙伴以及他们相关的众多机构工作人员的VIP。
我们花了很多时间试图衡量这项运动的商业健康。也许我们只需要数一数那些黑色SUV。
奥斯汀已经成为一级方程式的商业巨头。而一级方程式对奥斯汀来说，也变成了一项非常有用的商业活动。
在奥斯汀，你几乎走不到哪里不会遇到合作伙伴的激活活动。这些活动从利亚姆·劳森弹吉他到我们Axios x The Race活动上的一些更高雅的内容，Adobe和阿尔派利用这个平台深入解释了他们的合作内容。
这很重要。房间里有你需要的人，有足够的时间来正确地解释一个想法。这就是影响力所在的地方。
奥斯汀提供了这一切。人们想要在那里，他们想要见的人也想在那里。这场比赛给每个人提供了一个理由，让他们把同一个周末记在日程上。
但并非一直如此。在2015年受到雨影响的赛事之后，观众人数下降以及国家资助减少，赛事的未来变得不确定。2016年，组织者引入了泰勒·斯威夫特作为他们应对的一部分。保持大奖赛继续进行需要激情和毅力。坚韧。
奥斯汀应该得到感谢，因为他让美国的赛车之光照亮了。
如果没有这样，我们今天会处于同样的位置吗？如果一级方程式再次从美国消失，下一次尝试会难多少？
英文原文
The United States Grand Prix and the lead-up to the race in Austin is a case study in Formula 1’s now-unshakeable foundation in North America.
Packed grandstands and a three-day attendance of 467,000 are of course proof of that. But it was the bevy of announcements pre-Austin that underlined why the US GP and F1 are in the rudest health they’ve ever been, even amidst ongoing threats of global market shocks.
New US team Cadillac brought on Houston-based energy company Fronteiras, while Audi announced AI-forward software company Elastic will be on the team’s books from 2027 and showed off its activations with Revolut that will land in Sao Paulo.
Mercedes announced a partnership with fintech platform Stripe from 2027 onwards, with the team principal and CEO Toto Wolff joining Stripe cofounder John Collison on his Cheeky Pint podcast. The team also brought astronaut Reid Wiseman on as an ambassador and took on a new look to publicise Mercedes-Benz personalisation wing Manufaktur.
McLaren announced its partnership with pharmaceutical company AbbVie, Williams with tech company Klaviyo, Racing Bulls with cybersecurity company ThreatLocker, and Aston Martin tweaked its livery to celebrate five years of its Cognizant partnership.
The Race had its own role in the maze of partnership announcements as it held the ‘Formula One’s Premium Playbook’ event with Axios, where Adobe and Alpine’s 2027 partnership was announced - with Pierre Gasly and Adobe’s Marissa Dacay joining The Race’s CEO Fabricio Drumond to delve into the partnership.
Liberty Media’s CEO and president Derek Chang spoke with Axios Media Correspondent Sara Fischer about F1’s past and future in the US in an enlightening conversation that also included timely insight about F1’s Apple TV deal.
MotoGP had an amplified presence throughout the weekend at COTA - and APEX CEO and founder Antonio Cacorino’s analysis was resonant as he spoke on the future of Liberty Media’s flagship properties.
It was Darren Cox who spoke to Cacorino for that segment - and it is therefore over to him to shine a light on the whirring machinations of F1 in the States.
How much does F1 owe to US GP?
The debate about bringing V8s back to Formula 1 has got me thinking deeply about the visceral nature of our sport and how much that visceral experience drove my love of it.
Standing on spectator banks as a kid I felt and smelled the cars as much as I watched them. That came back to me on Friday in Austin. As soon as the historic Formula 1 cars fired up in the pitlane, something clicked. I wanted to get outside and experience them.
When the current cars are running, I’m quite happy to carry on a business conversation in our Race Media suite.
But the noise I’ll remember from the 2026 Austin Grand Prix, even above the DFV V8 engines, is the sirens.
Police motorcades escorting what must have been the highest concentration of black SUVs ever assembled in one place. Inside them, the VIPs of Formula 1’s teams, partners and their associated hordes of agency staff.
We spend a lot of time trying to measure the commercial health of this sport. Perhaps we should just count the black SUVs.
Austin has become a commercial powerhouse for Formula 1. And Formula 1 has become a pretty useful business for Austin.
You could barely move around town without coming across a partner activation. The range stretched from Liam Lawson playing guitar to something a little more highbrow at our Axios x The Race event, where Adobe and Alpine used the platform to explain, in depth, what their partnership is about.
That matters. You’ve got the right people in the room, with enough time to explain an idea properly. That’s where the impact is delivered.
Austin provides both. People want to be there, and so do the people they want to meet. The race gives everyone a reason to put the same weekend in the diary.
But it wasn’t always so. After the rain-hit 2015 event, falling attendance and a reduction in state funding, the race’s future was uncertain. In 2016, the organisers brought in Taylor Swift as part of their response. Keeping the grand prix going took passion and perseverance. Grit.
So Austin deserves to be thanked for keeping the lights on in America.
Would we be in the same position today if it hadn’t? If Formula 1 had disappeared from the United States again, how much harder would the next attempt have been?
The Race ·
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