多梅尼卡利：苹果或把F1转播权扩展至美国以外
F1首席执行官多梅尼卡利表示，苹果将在其他市场有机会时争取F1转播合同，把与Apple TV的美国独家转播合作扩展至美国以外。
据F1首席执行官斯特凡诺·多梅尼卡利（Stefano Domenicali）称，Apple TV作为F1美国独家转播合作伙伴的协议仍处于初期阶段，但这家科技巨头将寻求在其他国家转播F1。
今年，Apple TV与F1开始为期五年的合作，每场F1比赛都通过Apple TV平台向美国客户独家转播。
多梅尼卡利表示，Apple TV协议为F1触达美国18-24岁市场提供了“绝佳机会”，随后他回应了苹果本身是否会扩展、争夺其他国家F1转播合同的问题。
“答案是肯定的，”他说，“因为他们真正理解，至少我们讨论的一部分是，如果其他市场有机会，他们就会去做。”
“因为他们看到了，我们也能看到，这种影响在未来可能会更大，即便正如我们一直所说，我们的战略并不是在全球范围内只拥有一个主要媒体合作伙伴。我们需要确保在每个市场都最大化我们能拥有的机会。”
“但再一次强调，是的，一旦这个机会对他们开放，他们就会去做。”
苹果的全球雄心将对自由媒体集团‘有帮助’
多梅尼卡利对苹果及其产品的赞扬，是在F1母公司总裁德里克·张于奥斯汀举行的‘一级方程式高端策略’活动上发表讲话之后做出的，该活动由The Race和Axios主办。
张在活动上对 Axios 记者 Sara Fischer 表示：“我们原本就预期会有一个出色的合作伙伴。他们（苹果）的表现完全符合我们的预期，坦率地说甚至更好。”
“这是众所周知的事。这是一份为期五年的协议，我们完全打算在这段时间内与他们建立良好的合作关系，并希望合作能延续到之后。”
在第三季度电话会议上，张补充说，苹果有意竞标其他国家的 F1 转播合同，这对自由媒体集团“有帮助”，因为这会让这些合同进入竞标程序。
“更准确地说，苹果品牌与 F1 的关联，两者结合在一起非常互补。”
“那么另一部分可能是在产品层面……这个产品整体上可能已经超出了预期。”
“最后，你知道，苹果作为其他市场的潜在竞标者是有帮助的，即使我们不一定在这些市场选择他们，仅仅收紧市场从需求角度来说就是有帮助的。”
2026年5月，F1宣布与天空体育在英国和爱尔兰续签五年合同，同时天空体育意大利的合同延长至2032年。BeIN Sports获得其亚洲合同的续约，有效期至2030年底，其中东、北非和土耳其合同持续至2033年。
其他主要转播商包括DAZN，其在西班牙、安道尔和葡萄牙的转播合同持续至2030年，以及Viaplay，其荷兰和北欧合同持续至2029年底。
多梅尼卡利补充道：“全球电视观众在第三季度继续增长，包括意大利和荷兰赛事在内的多场赛事录得两位数的百分比增长。”
英文原文
Apple TV’s deal as Formula 1’s exclusive US broadcast partner is still in its infancy, but the tech giant will look to broadcast F1 in other countries, according to F1 CEO Stefano Domenicali.
This year, Apple TV and F1 began a five-year partnership in which every F1 race is broadcast exclusively on the Apple TV platform to US customers.
Domenicali said the Apple TV deal gave F1 an “incredible opportunity” to tap into the 18-24 market in the US, before addressing whether Apple itself could expand to vie for F1 broadcast contracts in other countries.
“The answer is yes,” he said. “Because they are really understanding that potentially, at least part of our discussion, if there are opportunities [to be] in other markets, they will do it.
“And because they see and we can see this effect could be bigger in the future, even if, as we always said, our strategy is not to have one main media partner all around the world. We need to make sure that we maximise the opportunity that we can have market by market.
“But once again, yes, they're going to do it as soon as this opportunity will be open for them.”
Apple’s global aspirations would be ‘helpful’ for Liberty
Domenicali’s praise for Apple and its offering comes after F1 parent company president Derek Chang spoke at 'Formula One's Premium Playbook', an event hosted by The Race and Axios in Austin.
Chang said to Axios Correspondent Sara Fischer at the event: "We anticipated having a great partner. They [Apple] performed exactly the way we thought and frankly even better.
"It's common knowledge. It's a five-year deal and we have every intent of having a great partnership with them during that time and hopefully beyond."
During the Q3 conference call, Chang added that Apple’s interest in bidding for F1 broadcast contracts in other countries is “helpful” to Liberty Media as it puts those contracts up for bidding.
“To put a finer point on it, the affiliation with the Apple brand and F1, the two together are very complementary.
“Then the other part is probably on the product side… this product as a whole has probably exceeded expectations.
“And then finally, you know, Apple as a potential bidder in other markets is helpful, even if we don't necessarily go with them in those markets, just tightening the markets is helpful from a demand standpoint.”
In May 2026, F1 announced a five-year contract extension with Sky in the UK and Ireland while Sky Italia’s contract was extended to 2032. BeIN Sports secured an extension to its Asian contract to run until the end of 2030, while its Middle East, North Africa and Turkey contracts last through 2033.
Other major broadcasters include DAZN, whose contract to broadcast in Spain, Andorra and Portugal runs through 2030, and Viaplay, whose Netherlands and Nordic contract lasts until the end of 2029.
Domenicali added that “growth in global TV audiences continues in the third quarter, with several events, including the Italian and Dutch events, recording double-digit percentage growth".
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